For every business, customers are the lifeblood of success. Without customers, your business cannot survive, and it definitely can’t thrive.
There are many ways to gain new customers, but one of the best ways is by having a website that speaks to your customers and sells them for you. Here are five elements that every good website needs to have in order to get customers to connect with you.
A professionally designed business website includes certain items that are user-friendly to people when they land on your website. SocialMedia Today says that this includes things like having enough white space on a page, using easy navigation that is intuitive to the customer, and not overcrowding the website with images.
If you’re wondering whether or not your website’s design is user-friendly enough, try asking a business colleague and some of your customers to review your website for you. Ask them to give you their pros and cons of how navigating your site was in their experience.
Online reputation management is key is getting new customers from your website. According to Podium, potential customers put a lot of weight in reviews left by strangers so, whether you have lots of positive reviews or whether it’s a single negative review outweighing a handful of positive ones, the first step to managing your reviews and reputation is the same: start asking more of your customers for reviews.
It may feel slightly awkward at first to ask your past customers for reviews, but you’ll be surprised at how happy they are to give you a positive review and they will often do it quickly.
When it comes to content, your website needs to read in a way that is focused on the customer that you want to attract. Focusing too much on you and your business will drive the customer away from your website.
Think about your business from their perspective. What is it that you do that helps them? What problem are you solving for them? Answer these things on your website in a way that flows naturally and his conversational.
A Contact Form
This may sound like a simple thing, but you’d be surprised at how many websites still utilize their direct email address instead of a contact form. The Search Engine Journal explains how a contact form allows you to collect more detailed information from your potential customer than if you just put your email address on your website as your best method of contact.
Remember, if someone is going to contact you from your website, then you want to be able to answer their questions professionally and concisely. Part of that is having a form that qualifies their questions so that you can gain clarity on what they’re looking for.
If you have reviews on your website, then you may be wondering why you also should have some case studies on there as well. The reason is that case studies are different from reviews in that they show the tangible growth that you’re able to provide to customers.
As The Content Marketing Institute says, reviews are first-hand testimonials from your customers, but case studies allow you to go into more depth about how you achieve transformational results for your customers.
Check how your website stacks up to these five elements that every good website has. Use each one as a benchmark evaluation on how well you’re communicating with your customer through your website’s design. If you find an area that you need to improve in, reach out to a qualified web designer and discuss with them how they can help you make your website better, which will lead to more leads for your business.
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